| Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs |  | Authors: Sandra Holtzman, Jean Kondek
Publisher: Select Books
Category: Book
List Price: $15.95
Buy New: $10.91
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You Save: $5.04 (32%)
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Seller: BJCronk
Sales Rank: 131,177
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 128
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 9.9 x 7 x 0.3
ISBN: 159079107X
EAN: 9781590791073
ASIN: 159079107X
Publication Date: March 1, 2007
Availability: Usually ships in 1-2 business days
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Product Description
So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.
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