| M: Marketing with Premium Content Access Card |  | Authors: Dhruv Grewal, Michael Levy
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $15.00
as of 5/23/2012 14:33 CDT details
New (40) Used (140) from $2.82
Seller: SolutionManuals
Sales Rank: 9,530
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 2
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 2.5
Dimensions (in): 10.7 x 8.9 x 0.7
ISBN: 0077386434
EAN: 9780077386436
ASIN: 0077386434
Publication Date: January 4, 2010
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. - Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
- Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
- M:Marketing 2e also includes unmatched teaching support.
|
| |
|
|
|
| |
