About This Edition

From the Publisher

Features

• An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from user focus groups and surveys, and from interviews with faculty and users. In the newest edition of MKTG, we added two chapters to build out concepts of which the faculty said they needed more.


• Despite adding the two chapters, MKTG maintains the shorter, comprehensive chapters that users have come to expect from MKTG. The updated design is more modern and presents content in a more engaging and accessible format. Now, with two new chapters, users can feel confident that MKTG fulfills their course coverage needs.


• "Chapter In Review" cards at the back of the user editions provide users a portable study tool containing all of the pertinent information for class preparation.


• A full suite of unique learning tools that appeal to different learning styles is available to users with the purchase of a new book. Quizzes, audio downloads, video podcasts, and more are only a click away.


• The instructor's supplements package includes a full resource manual, a test bank in Word^®, and PowerPoint^® slides with up-to-date examples.

Further reference for this edition:

Download "Anatomy of an MKTG4 Chapter"