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Consumer Behavior in Fashion (2nd Edition)

Authors: Michael R. Solomon, Nancy Rabolt
Publisher: Prentice Hall
Category: Book

List Price: ~~$140.00~~
Buy New: $79.99
as of 5/23/2012 18:54 CDT details
You Save: $60.01 (43%)

New (25) Used (53) from $49.84

Seller: bluepencil
Sales Rank: 316,548

Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 2
Pages: 600
Number Of Items: 1
Shipping Weight (lbs): 2.7
Dimensions (in): 10 x 8.1 x 1.1

ISBN: 0131714740
EAN: 9780131714748
ASIN: 0131714740

Publication Date: August 9, 2008
Availability: Usually ships in 1-2 business days

Also Available In:

•	Hardcover - Consumer Behavior: In Fashion
•	Hardcover - Consumer Behavior in Fashion
•	Hardcover - Consumer Behavior in Fashion

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Product Description
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers

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